Hey, I am Kareena
Tagline: Driving Growth Through Strategic Marketing and Innovation."
Academic Background
Fueled by a passion for strategy, creativity, and all things business, I embarked on my academic journey at King's College London, where I'm currently pursuing an MSc in International Management. From mastering the art of balancing budgets in Accounting and Finance to devising global strategies in International Business Strategy, I've been honing my skills to become a marketing powerhouse. My favorite part? Marketing Management—where I've learned to craft campaigns that make a real impact.
Before that, I earned my BSc in Business and Management at the University of Exeter, where I dove deep into the world of numbers and analytics. Whether it was unlocking insights with Business Analytics or taking innovative ideas from concept to reality in Business Ignition, I discovered how creativity and data can join forces to drive success in the marketing world. It's been an exciting ride, and I can't wait to apply these skills to future projects!
Marketing and Sales Intern
Compass Hospitality Limited (September 2022 - January 2023)
Influencer-Driven Strategy: Delivered an insightful presentation demonstrating how leveraging influencers could drive a 10% increase in hotel occupancy rates across Asia and the United Kingdom. By conducting thorough secondary market research, I developed a data-backed strategy that showcased the power of influencers in transforming brand visibility and customer engagement.
Content Creation and Media Management: Spearheaded the creation of high-performing content for platforms like TikTok, Instagram, Facebook, and LinkedIn, ensuring that marketing objectives were met and exceeded. I closely monitored media performance in real time, adapting strategies to meet critical goals and boost audience engagement.
SEO and Website Optimization: Revamped the company’s website with fresh, SEO-optimized content, leading to a significant boost in organic traffic and a higher Google search ranking. By combining innovative content strategy with technical SEO practices, I successfully increased visibility and search performance.
Career
Strategy and Marketing intern
Global Service Center (June 2023- August 2023)
I had the exciting opportunity to collaborate directly with clients, helping market their products on our company website. From customizing videos to tailoring campaigns to meet their unique preferences, I was able to align our strategies with their vision. The result? A seamless partnership that not only enhanced their brand visibility but also contributed to a 2% increase in their sales revenue. It was a rewarding experience to see the impact of strategic marketing in action!
Creative Project
One of my favorite creative projects has been growing my social media presence by sharing the best parts of my life—especially my love for travel and food. I’ve made it my mission to explore and recommend must-visit places, from hidden gems to trendy eateries, so people know exactly where to go for their next meal or adventure.
What sets this project apart is my approach to marketing. I’ve honed my skills in creative video editing, making sure my content stays fresh and on-trend. Whether it’s hopping on the latest Instagram reel trend or creating visually appealing stories, I’ve learned to tailor content that resonates with my audience. It’s been such a fun journey, combining my passion for food and travel with strategic content creation, and I love seeing my followers get inspired by my recommendations!